Privacy Policy

About the data we collect, why, and how

We explain how we process your data for:

• our clients, business partners, or representatives of either
• those who are not yet our clients
• those who are visiting our website

Who are we, and how to contact us?

Your personal data is controlled by Makers’ Den GmbH, Germanistr. 1 A, 12099 Berlin.

For any questions, please contact hello@makersden.io.

What and why we process data

Below we outline the types of personal data we process, sources, as well as purpose and legal basis.

If you are our client, business partner, or a representative of either:

1. Data Type: Name

   • Source: You or your organization
   • Purpose: Providing services and managing the client relationship
   • Legal Basis: Business contract or relationship

2. Data Type: Contact Details

   • Source: You or your organization
   • Purpose: Providing services and managing the client relationship
   • Legal Basis: Business contract or relationship

3. Data Type: Employer or Other Organization

   • Source: You or your organization
   • Purpose: Providing services and managing the client relationship
   • Legal Basis: Business contract or relationship

4. Data Type: Role

   • Source: You or your organization
   • Purpose: Providing services and managing the client relationship
   • Legal Basis: Business contract or relationship

5. Data Type: Information about Communication

   • Source: You or your organization
   • Purpose: Communication between you and us
   • Legal Basis: Business contract or relationship

6. Data Type: Event Sign-ups

   • Source: You or your organization
   • Purpose: Providing services and managing the client relationship
   • Legal Basis: Contract (event sign-up)

If you are not a Makers’ Den client but receive marketing communication from us:

1. Data Type: Name

   • Source: You or a personal contact at Makers’ Den
   • Purpose: Marketing
   • Legal Basis: Your consent or our legitimate interest (marketing)

2. Data Type: Contact Details

   • Source: You or a personal contact at Makers’ Den
   • Purpose: Marketing
   • Legal Basis: Your consent or our legitimate interest (marketing)

3. Data Type: Employer or Other Organization

   • Source: You or a personal contact at Makers’ Den
   • Purpose: Marketing
   • Legal Basis: Your consent or our legitimate interest (marketing)

4. Data Type: Information about Communication

   • Source: Communication between you and us
   • Purpose: Marketing
   • Legal Basis: Your consent or our legitimate interest (marketing)

5. Data Type: Event Sign-ups

   • Source: You
   • Purpose: Event organization
   • Legal Basis: Your consent or our legitimate interest (marketing)

If you are visiting our website:

1. Data Type: IP Address

   • Source: Your browsing activities
   • Purpose: Providing a smooth user experience on our website
   • Legal Basis: Legitimate interest

2. Data Type: Website Usage Behavior

   • Source: Your browsing activities
   • Purpose: Providing a smooth user experience on our website, and for marketing reasons when used with remarketing/retargeting platforms
   • Legal Basis: Legitimate interest and marketing

We use the following service providers for processing:

1. Service Provider: Hubspot

   • Purpose: Used for client relationship management and marketing
   • Location: European Union (EU) and United States (US) [Protected by Privacy Shield and EU Standard Data Protection Clauses]

2. Service Provider: Google G-suite

   • Purpose: Email accounts and document management
   • Location: European Union (EU) and United States (US) [Protected by Privacy Shield and EU Standard Data Protection Clauses]

3. Service Provider: Google Analytics

   • Purpose: Website usage analytics
   • Location: European Union (EU) and United States (US) [Protected by Privacy Shield and EU Standard Data Protection Clauses]

Read more:

• Hubspot privacy policy
• Google Cloud & the General Data Protection Regulation
• Google Analytics - Safeguarding your data

How long do we keep your data?

• If you are a client of Makers’ Den, we may process your data for the duration of our relationship and five years thereafter.
• If you receive marketing communication from us, we may process your data until you inform us you don’t wish to be on our marketing lists anymore.
• If you visit our website, we may process your data for a maximum of 2 years after your visit.

How do we use cookies?

We use the cookies necessary to run and improve our website experience. For this purpose, we use Google Analytics. You can always disable cookies by changing your web browser settings. Cookies may also be used to create anonymous audience groups for the purposes of targeted advertising.

What sort of targeted advertising do we do?

We may do retargeting/remarketing campaigns to website visitors using platforms such as Google Ads, Facebooks Ads, and LinkedIn Ads. The targeting of these ads is anonymous but is based on website behavior as well as audience data from the relevant ads platform (Google, Facebook, or LinkedIn).